From: Depesh Mandalia, Facebook Ads Expert, Agency Owner and ex-VC funded startups Chief Marketing Officer.
Dear concerned reader,
In 2015, I first encountered a policy issue, trying to personalise an ad back when t-shirt sellers were making a fortune.
It wasn't until 2019 that I lost my ad account and COULD NOT RUN ADS!!!
By this point, I was already an 'influencers' in the world of Facebook advertising and as an advisor to Facebook Europe, being compliant with my ad campaigns was not only expected, it was required for my agency to retain our PREMIUM status.
That was a sucker punch for sure. I spent 2 hours trying to chase support on chat, figuring out what I did wrong.
This was whilst generating high revenue for one of my own high-ticket digital products so I was in panic mode.
I wasn't alone
I run a Facebook ads community and I'm part of others so I know too well the issues Facebook advertisers like you face.
It's become background noise now when you hear comments like
"my ads disapproved I don't know why?"
"help my ad account's been shut down!!!"
or worse still
"my personal profile has been restricted from advertising too help?!!!!"
Does any of that ring true for you?
The least exciting part of running Facebook ads is policy compliance.
It's also one of the least understood and least practiced areas of Facebook ads marketing.
If keeping your business manager, ad account, page, landing pages and ads are important to you then take a moment to see if you're doing the right things to remain compliant.
Because if you don't, Facebook is cranking up the punishments on Facebook marketers like you that are trying to generate high profits and revenue for yourselves or for clients, but miss out on some really important compliance elements.
I created a digital training program for those wanting to gain better stability and performance from their advertising, and I noticed something interesting.
The Ads Policy Compliance Checklist part of the training was not only popular, people would frequently check back in on it.
It made sense, since policy compliance, just like learning laws around selling online, contracts and other things are left to lawyers, who has time to learn compliance inside out?
(ok my team, but we're a rarity!).
So I decided I would share this for the lowest cost possible, to allow as many of the 7 million+ advertisers on Facebook to benefit from this, too.
Interested in keeping your campaigns compliant?
And in knowing what to do when things go wrong?
(and often it's not your fault either!)
If so, read on...